Brand guidelines are pivotal to upholding a brand's position and reputation. We don't like to stifle brands with labourious rules, we'd much rather put in place a creative framework where brands can live and breathe across the marketing mix.
Capturing an overview of your brand’s heritage, vision, personality and core values is a great way to celebrate your brand story. Having brand guidelines will help employees and external partners make creative decisions on how best to portray the brand in all situations.
Brand guidelines provide a comprehensive framework for brand implementation and usage across all media. They show how to correctly implement elements in a structured and consistent way, providing a framework that should be adhered to when creating all forms of communication.
Ideally, guidelines will be produced as a beautifully finished hard-back book which can comfortably sit on the desk of anyone concerned with marketing and the wider business.
See how we can guide your brand in the future? Call us on +923214858555.